voters
are people who instead of formulating their own opinion, rely more on so-called “experts” and opinionated media personalities to define their positions on candidates and ballot issues.
Low information voters are targeted for their lack of interest in understanding layers of an issue and their steadfast resistance to changing their opinions in light of new information if it is counter to their current opinion.
Strategists love low information voters because they are more easily convinced with simplified messaging and are less likely to question what they’re being told.
“I feel people getting news from second hand sources are increasing, people who have heard about the news topic and are now injecting their opinion or take and passing that as ‘news.’ The shorter, more condensed the argument the more the reader feels, ‘yeah, this makes sense. Why would anyone ever disagree with this?’”
Kimberly, 19-yo
The good news is the fact that you’re actually reading this right now means you are NOT trending towards being a low information voter. Our democracy needs more participants like you!